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CMJ 380: Advertising, Media, & Society: Contextualizing Advertisements

Finding Company History

Finding Demographic & Psychographic Information

Demographics and psychographics provide insights into why consumers spend their money and on what types of purchases. More specifically, demographics refer to who your consumers are, such as their age, race/ethnicity, gender, relationship status, occupation, or income. Psychographics refer to why your consumers consume, such as attitudes, preferences, opinions, or values

Market Research Database


Trends in American Attitudes


Useful Online Resource


Useful Books

Census Information

5729 Fogler Library · University of Maine · Orono, ME 04469-5729 ; (207) 581-1673

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