MBSTL Business - Running a Business - Business Technology: Home

Information Technology

• Maine Technology Institute
• Gartner Reports and Webinars

Broadband Now (Maine broadband speeds and providers)

Find a Technology Consultant (Maine Technology User Group)

Business Education Webinars (SCORE)

Develop an IT/Digital Business Strategy

• What is Your Digital Business Strategy? (University of Maryland)

General Technology Topic (SCORE Courses/Webinars):

• Keep Your Customers and Get New Ones Using Chatbot Technology
• Optimize Your Business - 12 Ways Automation Technology Can Improve Your Sales and Marketing
• Expert Tips to Keep Your Online Customers Excited and Engaged
• Create Infographics to Turn Your Data into a Powerful Marketing Tool
• How to Make Your First $500K in Sales: Harness Your Untapped Resources

Web Presence

• Best Practices for Building a Winning Website
• Make Your Website Work for You
• Outdo Your Competition by Optimizing Your Online Search Listing
• Make Your Website Work for You
• Outdo Your Competition by Optimizing Your Online Search Listing
• Connect with Customers Through Video

Web Analytics

• Make Your Marketing Work- Track the Correct Analytics
• Google Analytics Beginners: How to Measure Your Homepage Design and Success
• Google Analytics Beginners: How to Setup and Measure Conversion Goals
• Google Analytics Beginners: How to Measure Your Business Blog Performance
• Google Analytics Beginners: How to Measure Social Media
• Actionable Data For Google Analytics Beginners
• Does Google Love My Business? How to Rule in Local Search

Cloud Computing

• Managing Your Finances in the Cloud

Mobile Apps

• Succeeding in a Micro-Moments World
• Apps Unleashed: Grow Your Business Using Just Your Phone

Social Media

• Simple Social Media Must-Do's for Small Business Owners

Mobile Apps & Other Digital Marketing Tools

• 12 Great Mobile Applications That Every Business Owner Should Consider (SCORE)
• 21 Best Business Management Tools for Small Business
• 50 Free Tools to Help Grow Your Small Business (Fundera)
• Essential Digital Marketing Tools 2016
• 30 Terrific Tools for Small Businesses (Forbes)

Check the most updated software for small business in PC Magazine, Top Ten Reviews, and Business News Daily.

• Google AdWords
• MailChimp (online email marketing solution to manage subscribers, send emails, and track results. Offers integrations with other programs)
• Aweber (email marketing and autoresponder tools.)
• Brevo (email Marketing solution to send Newsletters, Bulk Emails, Transactional Emails (SMTP), SMS Marketing and Marketing Automation.)
• OptinMonk (on-site Retargeting platform, that helps increase the conversion rate of the site, and get more leads.)
• Adroll: (retargeting+ prospecting platform.)
• WunderKind (full-service behavioral automation platform.)
• SEMrush (competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.)

Contact Us

Raymond H. Fogler Library
University of Maine
Orono, ME 04469
fogler.mbstl@maine.edu
Reference Desk: 207-581-1673

e-commerce Sites

• Best e-commerce Software to Easily Build Your Online Store (Web Site Builder Expert)
• Shopify
• Vendio
• OpenCart

Video Creators

• Adobe Spark Video
• WeVideo
• Animoto
• Vyond
• PowToon
• Viddyad

Search Engine Optimization (SEO) and Website Analytics Tools

• Google Analytics (solutions for small business and enterprises.)
• Lucky Orange (heat maps, visitor recordings, live chat software help answer the question of why visitors that visit your site never turn into customers.)
• Crazy Egg (heat map and scroll map reports you can get an understanding of how your visitors engage with your website.)
• Magneto Commerce by Adobe (data infrastructure and analytics for businesses.)
• Clicky (web analytics with individual visitors and actions, heat maps, on-site analytics, uptime monitoring and more.)
• RetentionGrid (customer loyalty segmentation and lifecycle analytics with automated marketing campaigns for e-commerce business.)
• Moz (free tools for link building and analysis, keyword research, webpage performance, Twitter analytics, local listing audits, and more.)
• Maxymizely (A/B/N and MVT testing, user behavior analytics, crash analytics, and traffic quality analytics.)
• Optimizely (A/B testing, personalization and analytics.)

Social media

• SproutSocial: social media management tool created to help businesses grow their social media presence.
• Brand24: instant access to mentions about your brand across the web.
• Emplifi: social media analytics tools

Customer Support

• Helloify: a simple live chat app that lets you message and live chat with your visitors
• ZenDesk: Customer service software and support ticket software
• Unbxd: Ecommerce Site Search & Product Recommendations Solutions

Others

• Crashplan: back up and store personal, business & enterprise data securely - offsite, onsite & online in the Cloud.
• SearchSpring provides advanced site search and category navigation solutions to the e-commerce retailers
• Asana helps you manage large projects and keep track of your personal to-do lists in one spot.