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MBSTL Business - Running a Business - Business Technology: Home


Business Technology Overview

Information Technology

Broadband Now (Maine broadband speeds and providers)

Find a Technology Consultant (Maine Technology User Group)

Develop an IT/Digital Business Strategy

General Technology Topic (SCORE Courses/Webinars):

How-to-Guides on Specific Topic (SCORE Courses/Webinars):

Web Presence

Web Analytics

Cloud Computing

Mobile Apps

Social Media

Content marketing and Sales Promotion Solutions

  • Google AdWords
  • MailChimp (online email marketing solution to manage subscribers, send emails, and track results. Offers integrations with other programs)
  • Aweber (email marketing and autoresponder tools.)
  • PadiAct (helps you get more email leads & subscribers by targeting the right visitors.)
  • SendInBlue (email Marketing solution to send Newsletters, Bulk Emails, Transactional Emails (SMTP), SMS Marketing and Marketing Automation.)
  • OptinMonk (on-site Retargeting platform, that helps increase the conversion rate of the site, and get more leads.)
  • Adroll: (retargeting+ prospecting platform.)
  • Bounce Exchange (full-service behavioral automation platform.)
  • SEMrush (competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.)

SEO and Website Analytics Tools

Search Engine Optimization (SEO) and Website Analytics Tools

  • Google Analytics (solutions for small business and enterprises.)
  • Lucky Orange (heat maps, visitor recordings, live chat software help answer the question of why visitors that visit your site never turn into customers.)
  • Crazy Egg (heat map and scroll map reports you can get an understanding of how your visitors engage with your website.)
  • Magneto Commerce by Adobe (data infrastructure and analytics for businesses.)
  • Clicky (web analytics with individual visitors and actions, heat maps, on-site analytics, uptime monitoring and more.)
  • RetentionGrid (customer loyalty segmentation and lifecycle analytics with automated marketing campaigns for e-commerce business.)
  • Moz (free tools for link building and analysis, keyword research, webpage performance, Twitter analytics, local listing audits, and more.)
  • Maxymizely (A/B/N and MVT testing, user behavior analytics, crash analytics, and traffic quality analytics.)
  • Optimizely (A/B testing, personalization and analytics.)

Other Software and Solutions

Social media

  • SproutSocial: social media management tool created to help businesses grow their social media presence.
  • Brand24: instant access to mentions about your brand across the web.
  • Socialbakers: social media analytics tools

Customer Support

  • Helloify: a simple live chat app that lets you message and live chat with your visitors
  • ZenDesk: Customer service software and support ticket software
  • Unbxd: Ecommerce Site Search & Product Recommendations Solutions


  • Crashplan: back up and store personal, business & enterprise data securely - offsite, onsite & online in the Cloud.
  • SearchSpring provides advanced site search and category navigation solutions to the e-commerce retailers
  • Asana helps you manage large projects and keep track of your personal to-do lists in one spot.

Contact Us

Contact Us

Raymond H. Fogler Library
University of Maine
Orono, ME 04469
Reference Desk: (207) 581-1673


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