MBSTL Business - Running a Business - Business Technology: Home

Information Technology

• Maine Technology Institute
• Gartner Reports and Webinars

Broadband Now (Maine broadband speeds and providers)

Find a Technology Consultant (Maine Technology User Group)

Business Education Webinars (SCORE)

Develop an IT/Digital Business Strategy

• What is Your Digital Business Strategy? (University of Maryland)

General Technology Topic (SCORE Courses/Webinars):

• Keep Your Customers and Get New Ones Using Chatbot Technology
• Optimize Your Business - 12 Ways Automation Technology Can Improve Your Sales and Marketing
• Expert Tips to Keep Your Online Customers Excited and Engaged
• Create Infographics to Turn Your Data into a Powerful Marketing Tool
• How to Make Your First $500K in Sales: Harness Your Untapped Resources

Web Presence

• Best Practices for Building a Winning Website
• Make Your Website Work for You
• Outdo Your Competition by Optimizing Your Online Search Listing
• Make Your Website Work for You
• Outdo Your Competition by Optimizing Your Online Search Listing
• Connect with Customers Through Video

Web Analytics

• Make Your Marketing Work- Track the Correct Analytics
• Google Analytics Beginners: How to Measure Your Homepage Design and Success
• Google Analytics Beginners: How to Setup and Measure Conversion Goals
• Google Analytics Beginners: How to Measure Your Business Blog Performance
• Google Analytics Beginners: How to Measure Social Media
• Actionable Data For Google Analytics Beginners
• Does Google Love My Business? How to Rule in Local Search

Cloud Computing

• Managing Your Finances in the Cloud

Mobile Apps

• Succeeding in a Micro-Moments World
• Apps Unleashed: Grow Your Business Using Just Your Phone

Social Media

• Simple Social Media Must-Do's for Small Business Owners

Mobile Apps & Other Digital Marketing Tools

• 12 Great Mobile Applications That Every Business Owner Should Consider (SCORE)
• 21 Best Business Management Tools for Small Business
• 50 Free Tools to Help Grow Your Small Business (Fundera)
• Essential Digital Marketing Tools 2016
• 30 Terrific Tools for Small Businesses (Forbes)

Check the most updated software for small business in PC Magazine, Top Ten Reviews, and Business News Daily.

• Google AdWords
• MailChimp (online email marketing solution to manage subscribers, send emails, and track results. Offers integrations with other programs)
• Aweber (email marketing and autoresponder tools.)
• Brevo (email Marketing solution to send Newsletters, Bulk Emails, Transactional Emails (SMTP), SMS Marketing and Marketing Automation.)
• OptinMonk (on-site Retargeting platform, that helps increase the conversion rate of the site, and get more leads.)
• Adroll: (retargeting+ prospecting platform.)
• WunderKind (full-service behavioral automation platform.)
• SEMrush (competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.)

e-commerce Sites

• Best e-commerce Software to Easily Build Your Online Store (Web Site Builder Expert)
• Shopify
• Vendio
• OpenCart

Video Creators

• Adobe Spark Video
• WeVideo
• Animoto
• Vyond
• PowToon
• Viddyad

Search Engine Optimization (SEO) and Website Analytics Tools

• Google Analytics (solutions for small business and enterprises.)
• Lucky Orange (heat maps, visitor recordings, live chat software help answer the question of why visitors that visit your site never turn into customers.)
• Crazy Egg (heat map and scroll map reports you can get an understanding of how your visitors engage with your website.)
• Magneto Commerce by Adobe (data infrastructure and analytics for businesses.)
• Clicky (web analytics with individual visitors and actions, heat maps, on-site analytics, uptime monitoring and more.)
• RetentionGrid (customer loyalty segmentation and lifecycle analytics with automated marketing campaigns for e-commerce business.)
• Moz (free tools for link building and analysis, keyword research, webpage performance, Twitter analytics, local listing audits, and more.)
• Maxymizely (A/B/N and MVT testing, user behavior analytics, crash analytics, and traffic quality analytics.)
• Optimizely (A/B testing, personalization and analytics.)

Social media

• SproutSocial: social media management tool created to help businesses grow their social media presence.
• Brand24: instant access to mentions about your brand across the web.
• Emplifi: social media analytics tools

Customer Support

• Helloify: a simple live chat app that lets you message and live chat with your visitors
• ZenDesk: Customer service software and support ticket software
• Unbxd: Ecommerce Site Search & Product Recommendations Solutions

Others

• Crashplan: back up and store personal, business & enterprise data securely - offsite, onsite & online in the Cloud.
• SearchSpring provides advanced site search and category navigation solutions to the e-commerce retailers
• Asana helps you manage large projects and keep track of your personal to-do lists in one spot.

Contact Us

Raymond H. Fogler Library
University of Maine
Orono, ME 04469
fogler.mbstl@maine.edu
Reference Desk: 207-581-1673