Skip to Main Content
Banner Image

MBSTL Business - Running a Business - Business Technology: Home


Business Technology Overview

Information Technology

Broadband Now (Maine broadband speeds and providers)

Find a Technology Consultant (Maine Technology User Group)

Business Education Webinars (SCORE)

Develop an IT/Digital Business Strategy

General Technology Topic (SCORE Courses/Webinars):

Web Presence

Web Analytics

Cloud Computing

Mobile Apps

Social Media

Content marketing and Sales Promotion Solutions

  • Google AdWords
  • MailChimp (online email marketing solution to manage subscribers, send emails, and track results. Offers integrations with other programs)
  • Aweber (email marketing and autoresponder tools.)
  • Brevo (email Marketing solution to send Newsletters, Bulk Emails, Transactional Emails (SMTP), SMS Marketing and Marketing Automation.)
  • OptinMonk (on-site Retargeting platform, that helps increase the conversion rate of the site, and get more leads.)
  • Adroll: (retargeting+ prospecting platform.)
  • WunderKind (full-service behavioral automation platform.)
  • SEMrush (competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.)

E-commerce Site Builder

SEO and Website Analytics Tools

Search Engine Optimization (SEO) and Website Analytics Tools

  • Google Analytics (solutions for small business and enterprises.)
  • Lucky Orange (heat maps, visitor recordings, live chat software help answer the question of why visitors that visit your site never turn into customers.)
  • Crazy Egg (heat map and scroll map reports you can get an understanding of how your visitors engage with your website.)
  • Magneto Commerce by Adobe (data infrastructure and analytics for businesses.)
  • Clicky (web analytics with individual visitors and actions, heat maps, on-site analytics, uptime monitoring and more.)
  • RetentionGrid (customer loyalty segmentation and lifecycle analytics with automated marketing campaigns for e-commerce business.)
  • Moz (free tools for link building and analysis, keyword research, webpage performance, Twitter analytics, local listing audits, and more.)
  • Maxymizely (A/B/N and MVT testing, user behavior analytics, crash analytics, and traffic quality analytics.)
  • Optimizely (A/B testing, personalization and analytics.)

Other Software and Solutions

Social media

  • SproutSocial: social media management tool created to help businesses grow their social media presence.
  • Brand24: instant access to mentions about your brand across the web.
  • Emplifi: social media analytics tools

Customer Support

  • Helloify: a simple live chat app that lets you message and live chat with your visitors
  • ZenDesk: Customer service software and support ticket software
  • Unbxd: Ecommerce Site Search & Product Recommendations Solutions


  • Crashplan: back up and store personal, business & enterprise data securely - offsite, onsite & online in the Cloud.
  • SearchSpring provides advanced site search and category navigation solutions to the e-commerce retailers
  • Asana helps you manage large projects and keep track of your personal to-do lists in one spot.

Contact Us

Contact Us

Raymond H. Fogler Library
University of Maine
Orono, ME 04469
Reference Desk: 207-581-1673


Chat is offline. Contact the library.