MBSTL Business - Starting a Business - Market & Consumer Research: Home

Monthly Trend Briefings (Trend Watching)
From trendwatching.com, covers one topic or group of consumers each month.

Customer Demographics-Age Demographics for Advertising (AdvertisingAge)
Articles on customer demographics with a particular focus on social media usage

Maine Consumer Demographics

• County Profiles (Maine Center for Workforce Research and Information)
• Economics & Demographics (Maine Office of Policy and Management)
• US Census Bureau Quick Facts Maine

US Consumer Demographics
 

• data.census.gov 
• Census Business Builder: Small Business Edition (U.S. Census Bureau)
• Consumer Expenditure Survey (Bureau of Labor Statistics)
  Provides information on the buying habits of American consumers.

Consumer Psychographic and Trends Research

• Experian Marketing Services
• Nielsen Insights Reports
• Claritas LifeStyle Segments, Zip Code Look Up

• Gallup Reports
• IPSOS US Polls
• New York Times Polls
• Pew Research Center
• PollingReport.com
• The Harris Poll

Contact Us

Raymond H. Fogler Library
University of Maine
Orono, ME 04469
fogler.mbstl@maine.edu
Reference Desk: (207) 581-1673