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Industry Research

Business Premium Collection

Find industry and market research reports. select Browse "industry and market research" report.

First research is a frequently updated industry report with industry and market trends.

Research Consumer News and Trends

ProQuest Newsstand
Includes about 1600 news sources such as the New York Times (1980+); Financial Times (1996+); Wall Street Journal (1984+). Maine papers include: Bangor Daily News (1992+), Portland Press Herald (1995+).

Maine News
Full text (no graphics) of four Maine newspapers, including the Bangor Daily News (1992), the Portland Press Herald (1995+), Central Maine Morning Sentinel (1993-1997) and Maine Times (1995+).

Monthly Trend Briefings (Trend Watching)
From, covers one topic or group of consumers each month.

Customer Demographics-Age Demographics for Advertising (AdvertisingAge)
Articles on customer demographics with a particular focus on social media usage

Consumer Demographics & Psychographics

Maine Consumer Demographics

US Consumer Demographics

Consumer Psychographic and Trends Research

Market Research How-to Guides

Understand Your Market (Small Business Administration)
A concise explanation on how to conduct market research.

Basic Marketing Research PDF (Qualtrics)
Comprehensive handbook on conducting primary market research and finding secondary information sources.

Conducting Market Research (Johns Hopkins University)
Strategies for conducting effective market research and incorporating it into a business plan.

Country Commercial Guides (CCGs)
The U.S. Department of Commerce Country guides, written by U.S. Embassy trade experts worldwide. An excellent starting point for everything you need to know about exporting and doing business overseas.

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Raymond H. Fogler Library
University of Maine
Orono, ME 04469
Reference Desk: 207-581-1673

5729 Fogler Library · University of Maine · Orono, ME 04469-5729 ; (207) 581-1673

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