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MBSTL Business - Starting a Business - Market & Consumer Research: Market Research How To Guides

How to Guides

Market research and competitive analysis (Small Business Administration)
A concise explanation on how to conduct market research.

Basic Marketing Research PDF (Qualtrics)
Comprehensive handbook on conducting primary market research and finding secondary information sources.

Conducting Market Research (Johns Hopkins University)
Strategies for conducting effective market research and incorporating it into a business plan.

Country Commercial Guides (CCGs)
The U.S. Department of Commerce Country guides, written by U.S. Embassy trade experts worldwide. An excellent starting point for everything you need to know about exporting and doing business overseas.


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