Business Marketing: US Consumers

Popular Resources

• US Census Data
• Best Customers: Demographics of Consumer Demand  
  Online.
• Local Market Audience Analyst
  Online. Works only with the Internet Explorer browser (For Internet Exlorer browsers version 10 and above, click on Tools, then Compatibility View Settings.  Enter *.valueline.com.  Click Add, then Close.  Then, again under Tools, select Compatiblity View). 
  • Psychographics by Location (short instructional video) 
• University Internet Reporter
  Online.  Database guide (pdf).

Others

• Easy Stats
  Online.  
• State and County QuickFacts 
  Online.
• New Strategist Guides
  • A to Z Guide to American Consumers: Quick Links to Free Demographics
    Print.  Table of contents.
  •  American Buyers: Demographics of Shopping
    Online. Table of contents.
  • The American Marketplace: Demographics and Spending Patterns
    Online.  Table of contents.
  • American Time Use: Who Spends How Long at What
    Online.  Table of contents.
  • The Baby Boom: Americans Born 1946 to 1964
    Online. 
  • Demographics of the U.S.: Trends and Projections
    Online.
  • Generation X: Americans Born 1965 to 1976  
    Online. 
  • The Millennials: Americans Born 1977 to 1994 
    Online. 
  • Older Americans: A Changing Market 
    Online. 
     
• Richard K. Miller Online Guides
  • Casinos, Gaming & Wagering
  • Consumer Behavior
  • Consumer Use of the Internet & Mobile Web
  • Entertainment, Media & Advertising Market Research Handbook
  • Healthcare Business Market Research Handbook
  • Leisure Market Research Handbook
  • Restaurant, Food & Beverage Market Research Handbook
  • Retail Business Market Research Handbook
  • Sports Marketing
  • Travel & Tourism Market Research Handbook
• The Gallup Poll 
  Print.  1935 - present.  Free search available here.