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Marketing: Advertising
The 2013 Thumbnail Media Planner
Print
Gale Directory of Publications and Broadcast Media
Print.
Table of Contents (pdf).
Arranged geographical.
Sample page: Agoura, California.
Broadcasting & Cable Yearbook
Print.
Entertainment, Media & Advertising Market Research Handbook
(online)
The Media Handbook: A Complete Guide to Advertising, Media Selection, Planning, Research, and Buying
Ebook, 2010.
SRDS Publications
Print. Top publisher of advertising guides to various media. Available volumes include:
SRDS Consumer Magazine Advertising Source
(REF HF 5905 S724)
SRDS Direct Marketing List Source
(REF HF 5905 S725)
SRDS Newspaper Advertising Source
(REF HF 5905 S726)
SRDS Radio Advertising Source
(REF HF 5905.S728)
SRDS TV & Cable Source
(REF HF 5905 S729)
Trade Shows Worldwide
Online. Outlines roughly 10,000 trade shows and exhibitions held in both North America and overseas.
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