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Students in marketing study the planning, implementation and control of programs designed to satisfy customers’ needs while achieving organizational goals. Because of MBS’s extensive ties to the business community, marketing majors often have the ability to test out their skills by working directly with businesses who need marketing assistance.
For more information about UMaine's B.S. in Business Administration - Marketing, visit the Department's Web Site.
Welcome to the Marketing Guide
In the guide you'll find information and sources related to the academic research of Marketing.
These include resources about these subcategories: