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Business: SWOT Analysis

RKMA Market Research Handbook

  • RKMA Market Research Handbooks - These handbooks, published by Richard K. Miller & Associates, provide market research on industries and consumers in the United States. These include market trends, demographics, and the competitive landscape.

Reports in the RKMA Market Research Handbooks include:

  • Business-to-Business Marketing
  • Consumer Behavior
  • Consumer Marketing
  • Consumer Use Of The Internet & Mobile
  • Entertainment, Media & Advertising Market Research Handbook
  • Healthcare Business Market Research Handbook
  • International Consumer Markets
  • Leisure Business Market Research Handbook
  • Restaurant, Food & Beverage Market Research Handbook
  • Retail Business Market Research Handbook
  • Sports Marketing
  • Travel & Tourism Market Research

Industry Benchmarking & Marketing

Books/Journal Articles Sources

LibrarySearch - Library catalog to find books/ebooks

Google Scholar - Find interdisciplinary journal articles 

Proquest One Business - Search for articles in business journals

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