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Business Research: SWOT Analysis: Market Analysis Strategies & Resources

Market Analysis Strategies

Primary Research / Data Sources

Statista including Experian Simmons National Consumer Study; The Ipsos Affluent Survey USA 

  • American Factfinder (Advanced search by topic-discontinued in 2020, no updates after July 1, 2019)
  • Data.Census.Gov (as of July 1 2019 all data previously found on American Factfinder will be found here)
  • US Census People and Households - Data By Subject
  • Consumer Expenditure Survey (Bureau of Labor Statistics)
  • Data Source: Bureau of Labor Statistics Consumer Expenditure Survey (CE) program, which consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers.

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Senta Sellers
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