Business Research: SWOT Analysis: Market Analysis Strategies & Resources

• RKMA Market Research Handbooks

              Content included: 

• Business-to-Business Marketing 2020-2021
• Consumer Behavior 2019-2020
• Consumer Marketing 2020-2021
• Consumer Use Of The Internet & Mobile Web 2020-2021
• Entertainment, Media & Advertising Market Research Handbook 2019-2020
• Healthcare Business Market Research Handbook 2019-2020
• International Consumer Markets 2020-2021
• Leisure Business Market Research Handbook 2019-2020
• Restaurant, Food & Beverage Market Research Handbook 2020-2021
• Retail Business Market Research Handbook 2019-2020
• Sports Marketing 2020-2021
• Travel & Tourism Market Research Handbook 2019-2020

URSUS - Library catalog to find books/ebooks

Google Scholar - Find interdisciplinary journal articles 

Statista including Experian Simmons National Consumer Study; The Ipsos Affluent Survey USA 

• Data.Census.Gov (as of July 1 2019 all data previously found on American Factfinder will be found here)
• US Census People and Households - (2010)
• Consumer Expenditure Survey (Bureau of Labor Statistics)
• Data Source: Bureau of Labor Statistics Consumer Expenditure Survey (CE) program, which consists of two surveys, the Quarterly Interview Survey and the Diary Survey, that provide information on the buying habits of American consumers.

More New Strategist Press Publications

• Who’s Buying Series
• American Buyers: Demographics of Shopping [2014]
• American Attitudes: What Americans Think About the Issues that Shape Their Lives [2014]
• Pew Research Center Hispanic Trends
• American Generations : Who They Are & How They Live [2018]
• The Baby Boom: Americans Born 1946-1964 [2015] 
• Generation X: Americans Born 1965 to 1976 [2015]
• The Millennials: Americans born 1977 to 1994 [2015]
• Older Americans: A Changing Market [2012] 
• American Incomes: Demographics of Who Has Money [2016]
• The next four decades: older population in the United States: 2010 to 2050